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1. The interaction of two or more agents or forces so that their combined effect is less than the sum of their individual effects. 3. The potential ability of individual organizations or groups to be less successful and nonproductive as a result of a merger. 4. Competitive interaction between partners in a relationship that creates a reduced combined result that is less than the sum of their individual results.

A small, profitable segment of an existing market. It is easier for new companies, projects or start-ups to gain a competitive advantage and to dominate their field by focusing on a small market, versus a highly served large market. This is counterintuitive for most people because they think there are more opportunities in large, established markets.

1. A determination to not be sympathetic. 2. Icy; emotionally cold and hardened. 3. An emotion and an action of preventing the feeling of affinity with that which is hurting.

1. A system of names assigned to experiences of a specific area of study or understanding.  For example, the specific words used in the domain of law, medicine or computers. 2. The terminology of a science etc. 3. Systematic naming.

1. Dealing with outward things or exhibiting facts uncolored by feelings or opinions; not subjective. 2. External to the mind; actually existing; real. 3. Something sought or aimed at; an objective point.

!. A social, legal, or moral requirement, such as a duty, contract, or promise, that compels one to follow or avoid a particular course of action. 2. The constraining power of a promise, contract, law, or sense of duty: I felt no obligation to offer my advice. 3. Law A document in which a person binds himself or herself to undertake or refrain from doing a particular act. 4. A debt instrument, such as a loan, mortgage, or bond. 5. The state, fact, or feeling of being indebted to another for a special service or favor received.

The benefit that is sacrificed by choosing one course of action rather than the next best alternative, e.g. the opportunity cost sacrificed in building a road might be the use of the land for farming.

A series of seminars, programs, and services that support a person, company or organization to realize their vision or optimum outcomes. The technology of moving up the Optima Zones to access, live and operate in the Goldzone.

Best or most favorable, esp. under a particular set of circumstances.

A process of orchestrating the efforts of all components toward achievement of the stated aim. If you optimize the pieces of a system you won’t optimize the whole.