People lie for a variety of reasons. According to a study conducted by Dr. Bella DePaulo, the average person lies once or twice a day and over the course of a week, deceives about 30 of the people they interact with. This does not include the lies we tell ourselves. Some of the reasons people lie are to:

  • gain power
  • gain status or improve one’s position (impress others)
  • avoid conflict
  • avoid an unpleasant truth about themselves
  • avoid admitting mistakes
  • diminish or suppress someone else
  • avoid hurting someone’s feelings
  • avoid anger
  • avoid responsibility
  • gain respect or admiration
  • gain self-worth
  • be liked
  • maintain the status-quo, hoping everything will pass unnoticed
  • gain something of value

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