Renaissance for LEADERS

Peak Performance Resources for Leaders by Leaders

Tag: Future Professional

We Are All In Business!

Many professionals resist the notion that they are in business, and prefer to think they are above selling themselves, their firms or their products and services.

A good example of this are the Universities, where intellectual professors are boring their students out of enrollment. Only when they realize that the students are their clients and responsible for their salaries and that education is big business will things change.

The professors that add value are entertaining, interesting, and passionately sell their subjects. The difference between the past and future is that these professors made the same amount of money in the past, and in the future, the ones who know how to sell, will be paid more money while their boring counterpart will become redundant and probably replaced by Automated Intelligence.

The truth is, we are all in business.

The dictionary defines business as a commercial activity involving the exchange of money for goods or services. By this definition, if you are receiving money in exchange for goods or services – then the activity you are engaged in is business.

As a professional, regardless of your title – you are not only in business – you are a business. If you are employed by an organization for which you work and you receive money in the form of a salary then you are a business.

Viewing your career or your work as a business will radically alter your point of view, the way you think about work, productivity, return on investment, your image and your income.

A person who is unique, interesting, and passionate about their personal contribution to any business, they are involved with, becomes increasingly irreplaceable and valuable to that business. A person who is mediocre, boring, and dispassionate, becomes increasingly replaceable and expensive to that business.

As a business, your goal is to maximize your return by seeking ways to get the maximum return from the minimum risk, time and effort. This means that you will see yourself as a tangible asset that has brand value, and a market value. What would you do differently if you thought of yourself as a brand? How would you increase your personal market value? What is your current image, and what are the different ways that you could upgrade your image to be more representative of what you want? How you become ever more unique, interesting and passionate?

The answer is in your ability to value the asset that you are and to feel good enough about yourself to invest in yourself, to develop both your personal and professional skills and to do this continually.

Knowledge Capital & Personal Development

Since more than 3/4 of the top-developed nation’s working population are engaged in the service sectors, the intellectual capital and varying levels of development of these people are a major factor in a nation’s competitiveness.

And so it is among competing firms.  They do similar things, with the same people, for similar clients, using similar technology at more or less the same prices.  However, data shows that there are wide differences in performance between competing firms.  Why is this?  What is the key factor that is different?

A business is comprised of a group of people who have come together to play a specific role in the success of the business.  If the business is to grow, then its people must grow.  If the people are small-minded, unmotivated and not very creative – then the business will reflect this.

On the other hand, if the team members see themselves as vital, contributing, and able to excel, then the business will reflect this also.  Many organizations invest time and money in the professional development of their people; however, they neglect their team’s personal development.

Investing in the ongoing personal development and training of your team is one of the best investments you can make.  If someone makes $50,000 a year and can generate you $500,000 in value, why not take this person and increase their skill, ability, talent, attitude, and education, so that they can add a million dollars in value?

A $50,000 investment that brings a $1 million return is a very, very valuable asset.  There is no better investment that companies can make than in the education and development of their own people.

Areas of personal development include:

  • Relationship skills
  • Interpersonal communication skills
  • Emotional health and self-esteem
  • Personal responsibility
  • Self-motivation
  • Financial Intelligence
  • Personal Leadership

Project Work & Multifunctional Teams

A dramatic change in the structure of modern organizations is transforming the very nature of work.  The traditional position descriptions that are part of a formal, rigid, hierarchical organizational structure are changing into loosely structured, multifunctional virtual project teams.

These virtual project teams work across time zones and borders as part of multiple project teams.  They can be easily assembled and dissembled at the completion of the project.

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Unprecedented Change

We are living through one of the most profound periods of transformation in recent human history.  Our world is changing at an unprecedented rate.  The way we live, the way we work and the way we do business are changing dramatically.

No longer is it an option to maintain our position by doing today what we did yesterday.  We are no longer competing with the professional or the firm down the road, but rather, the highly skilled, more motivated, and lower cost individual or firm on the other side of the planet.  In order to do well in the future, we must begin to think more like entrepreneurs than employees, take responsibility for our quality of life, upgrade our skills and become more aware of the value we add to our teams, our projects, and our organizations.

Whether you are from Cape Town, Adelaide, Wellington, Hong Kong, Glasgow, Singapore, Milan or Albuquerque, the changes that are occurring affect us all.  Sure, you can decide to ignore what is happening, to live and work the same way today as you have in the past.  However, you could be missing out on the biggest opportunity of this generation and be rendered obsolete, redundant and find yourself standing on the sidelines.

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