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The Science of Persuasion

By Andrew John Harrison

On December 20, 2019

In Leadership & Influence

Andrew John Harrison

Founder of Goldzone Group and the primary author of Renaissance for Leaders. Harrison’s work focuses on the study of leadership and the conditions that shape human performance and decision-making.

andrewjohnharrison.com/
Audio & VideoDr. Robert CialdiniLEADERSHIPPersuasionVideo

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Renaissance for Leaders is a collection of essays and reflections on leadership, human performance, and the design of environments where extraordinary results become possible.

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UNFAMILIAR WORD OR TERM?

Misunderstood words have an enormous impact on your comprehension of a subject. Many of us feel stupid when we encounter a word we do not understand or cannot pronounce.

Becoming a Master of any subject area requires developing an in-depth understanding of the terminology of that particular field. As you read an article or post, be aware of any stuck attention and words that make you feel dumb or ignorant and look them up in a dictionary or this site’s Glossary.

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This Glossary includes the works of Andrew John Harrison and Anjou MacPherson, complimented by the American Heritage Dictionary.

Definitions and terms include those commonly used in Goldzone Programs. In some cases, we have included only the meanings relevant to the consulting, training, and coaching context. For a full definition, refer to a dictionary.

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