If you are not selling, you are leaving money on the table.
No, I am not talking about:
→ Promoting yourself.
→ Promoting your products and services.
→ Convincing people how great you or your services/products are.
→ Giving your expert advice.
→ Knowing what to say to people.
The key element in selling is to help people see how you can help them, emotionally not logically.
– John Ruskin 1819-1900
“It is unwise to pay too much, but it is unwise to pay too little.
When you pay too much, you lose a little money; that is all. When you pay too little, you sometimes lose everything.
Because the thing you bought was incapable of doing the thing you bought it to do. The common law of business balance prohibits paying a little and getting a lot.
It cannot be done.
If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that, you will have enough to pay for something better.
There is hardly anything in the world that someone can’t make a little worse and sell a little cheaper – and people who consider price alone are this man’s lawful prey”.
– John Ruskin 1819-1900
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