If you are not selling, you are leaving money on the table.
No, I am not talking about:
→ Promoting yourself.
→ Promoting your products and services.
→ Convincing people how great you or your services/products are.
→ Giving your expert advice.
→ Knowing what to say to people.
The key element in selling is to help people see how you can help them, emotionally not logically.
The “curse of knowledge” is a Cognitive Bias where we learn something and have difficulty remembering what it was like not to know it!
As an engineer, I am used to absorbing technical information and understanding complex problems. Early in my career, I used to assume that everyone could do the same thing.
It was a rude shock to learn that many people struggle to grasp technical and complex information and that we can add value by making it simple.
Strategy vs tactics used to frustrate and confuse me until Jay Abraham explained it.
Jay helps business owners shift their mindsets to become more strategic thinkers and use innovation and marketing to grow their businesses.
Most of us struggle to understand the difference!
Powered by Goldzone & Site by Andrew John Harrison