An endless, frustrating, self-defeating, or pointless pursuit that conjures images of lab rats racing through a maze to get the cheese, much like society racing to get ahead financially. Commonly associated with an exhausting, repetitive and overscheduled work that leaves little time or energy for relaxation or enjoyment. Burdened with financial obligations and responsibility to pay mortgages/rent, cars, credit cards, children and a never-ending cycle of consumption, digging deeper into financial holes, stress, worry, fear and lack of choices. Doomed to put up with dead-end jobs, careers, and relationships, living paycheck to paycheck with no end in sight. This lifestyle happens independently of income level, with many high-income earners unable to quit the treadmill. The key to winning this race is: don’t be a rat.