Renaissance for LEADERS

Peak Performance Resources for Leaders by Leaders

Category: Business Page 2 of 3

Loss Leader

A strategy where a product or service is sold at a price below cost, or given away for free to stimulate other sales of more profitable goods or services.


1. To convert an asset, talent, passion, event, object or transaction into money by selling, licensing, packaging, or using it as security for a loan. Can include any form of currency or something with transferable value; stock, equipment, financial instruments, etc. 2. To convert into a source of cash flow. 3. To express value in terms of money. 4. To establish something as a currency, especially by minting coins. 6. To convert an economy from a barter system to the exchange of money.


The state of the spirits of a person or group as exhibited by confidence, cheerfulness, discipline, and willingness to perform assigned tasks.


A small, profitable segment of an existing market. It is easier for new companies, projects or start-ups to gain a competitive advantage and to dominate their field by focusing on a small market, versus a highly served large market. This is counterintuitive for most people because they think there are more opportunities in large, established markets.

Paradigm Shift

An irreversible shift from the prevailing paradigm to a new paradigm that operates by a different framework of thought, set of beliefs, theories, concepts, practices, values, assumptions and agreements that drive behavior and produces results. For example when the shift from earth to the sun as the center of solar system transformed the way people related to their place in the universe. In business and investing, a new paradigm is a new way of doing things that have a huge effect on business. New technology completely changes the way people think about or interact with something.


1. To create; yield. 2. To cause to happen or come into being.


1. The making or creation of something. 2. The goods or services produced by a company. 3. The measure of the output of a process.


1. The state of producing. 2. The state of creating desirable or useful results.


1. The essential character of something. 2. A superiority of kind. 3. Degree or grade of excellence.


The position, job, or function one holds in a given activity or performance in relation to the other participants. It includes all the duties, rules, and actions of the position.

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